They Live (1988)

“I have come here to chew bubble gum and kick ass – and I’m all out of bubble gum!”

Yes, this legendary quote from Wrestling legend Rowdy Roddy Piper can be heard in They Live, another masterpiece from John Carpenter.  It’s a film I resisted watching for many years, as I labelled it just another dumb 80’s macho-man action flick.  Yet there is so much more to this film than that.

Piper plays an out of work drifter, scrabbling for employment and finding a home in a run-down shanty town.  The discovery of a special pair of sunglasses reveals to him that the world is under the control of grim looking aliens, who are using subliminal messaging to subdue the human race to their nefarious will.  So Roddy joins the underground and begins to fight back against the evil alien masters…

It might be more action/sci-fi than straight out horror, but there’s plenty in They Live to qualify it for Halloween Horror Fest.  The bad guys are pretty gruesome, and so is the nature of their plans for the human race.

But it’s the clever social commentary that makes this movie so great, and worth repeated viewings.  The evils of consumerism are revealed as methods to control the people.  Carpenter is attacking unrestrained capitalism, and the ways that media and society combine to keep us all oblivious to exploitation.

Only mildly successful on release, They Live has become a cult film and infiltrated popular culture.  Unsurprising, as the truths it exposes are still sadly prevalent today.  And that’s the scariest thing of all.

CONSUME.  CONFORM.  SUBMIT.  BUY.  NO IMAGINATION.  STAY ASLEEP.  OBEY.

9/10