Tag Archives: Hostess Twinkie

The Kool Aid Experiment

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Along with Sea Monkeys, X-ray specs and Hostess Twinkies and Fruit Pies, one of the many strange and exotic things I was aware of as a child was Kool-Aid. I became aware of this drink via advertisements in American comic books, just like the other alien products that weren’t to be found in UK shops.

Perusing Marvel or DC comics, there would often be a tantalising advert for this fruit flavoured beverage. These images always grabbed me, with their lucid colours and bold statements. Not to mention the weird and wonderful flavours available: Tropical Punch, Watermelon – even Cherry and Grape sounded unbelievably strange to me.

Of course, it would be many years till I’d track down some of this fabled product, as it was nowhere to be found in UK shops. A while back, I picked up a sachet of Kool-Aid from one of those American sweet shops to try and make it properly.

Sachet
Jug

Yes, with Kool-Aid you need to actually make the drink, as it’s sold in powdered form. This isn’t easy, as the instructions are in American and they use quarts and cups and stuff. But with a bit of a Google, I was able to mix together a large jug of water, Kool-Aid powder and a ton of sugar. Not the healthiest of drinks, even though I was very cautious with the sugar.

The result was a fairly pleasant fruit flavoured drink, which was best served cold with ice. I chose the grape flavour as that was fairly out of the ordinary for a soft drink. It was a bit grainy due to the powder and not the easiest to mix. I was fairly hyper after all that sugar though.

In conclusion, I enjoyed my grape flavoured Kool Aid, but it didn’t set my world alight. It was an interesting experiment, but not one that I’m likely to repeat too soon. Too much faffing about, and I ended up with far too much of the purple juice. Still, I’ve now answered another yearning question from my childhood – I finally know what Kool Aid tastes like.

Hostess Fruit Pies

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Imagine, if you will, a baked pie that tastes so good, it can stop crime and make the streets safe. A flavour so amazing that evil doers will stop in their tracks and abandon their crazy schemes of chaos and destruction. Such a pie does exist: it is the Hostess Fruit Pie.

We’ve discussed the joy of Hostess products on this page a while back, when I considered the not inconsiderable charm of the Twinkie. But for me, the true classic is the fruit pie.

Hostess Fruit Pie

I first ate one of these amazing creations in my late twenties, on my first trip to the USA. Available in several flavours, it was the cherry version that quickly became my favourite. The others were OK, but cherry was supreme.

Like the Twinkie, I was first made aware of the Hostess Fruit Pie via advertisements in Marvel and DC comic books, that I read as a kid. After years of drooling over these unobtainable treats, I finally got to try one on that American trip.

They are now available in the UK, the sample pictured here was bought from an American sweet shop in Chester. They still taste great. If you get chance, and if tooth destroying sweetness is your thing, I suggest you indulge in the Hostess Fruit Pie.

Here’s an example of one of those adds that hooked me in as a child. Each one featured an established superhero foiling the plans of some wacky menace with the assistance of the pie (or Twinkies, or Cup Cakes, whatever). Marketing genius. It took me twenty years and a flight across an ocean, but eventually the pie would be mine.

Root Beer

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I remember the glory days; back in the late 1980’s, when we used to be able to buy root beer in McDonald’s.  We used to go skateboarding, and always choose root beer to accompany our meal if ever we went to Ronald’s.

But root beer proved too bizarre a taste for the staid British market, and soon enough it was impossible to buy any from Maccies.  Around that time, I embarked on a long personal veto on visiting the burger clown (for several reasons, not just the drinks).

Eventually root beer started cropping up in some super markets, and with the arrival of American sweet shops cans of the stuff were available again.  It was like repealing prohibition, but prices were high. P_20140907_111836

Root beer is essentially a non-alcoholic (despite the name) fizzy drink.  It’s never quite translated well over here, unlike many of it’s soda compatriots.

To be fair, it is something of an acquired taste.  I’ve previously described root beer as tasting similar to Dandelion & Burdock with a whiff of Germolene.  It’s often compared to mouthwash.

Yet I (and many of my friends) have developed a love of the sweet fizzy stuff.  Perhaps it’s the thrill of the rare and exotic.  More likely, it the fact that root beer was featured in US comics, films and TV – so just like Twinkies they became a part of a fascinating pop culture.

And don’t forget that classic British skate punk band The Stupids were known to refer to it (see “Root Beer Death” on the Van Stupid album).

Top of the crop is A&W Root Beer.  I remember trying this for the first time on my trips to the USA some while ago.  I probably tried a few different brands, but this is the only one I recall.  This brew is smooth, not too fizzy and not too sweet.  Unfortunately it’s usually only available at a premium price from specialist sweet shops. root

A cheaper option, also from a US sweet shop, was the Day’s root beer.  This only came in at just under a quid.  However, it’s not quite the quality drink that A&W offer.

Another choice is Carters Refreshing Root Beer.  This can be purchased much more cheaply, in packs of six from your local Asda.  However, this version is cloyingly sweet to the novice, and not as mellow a taste.  Still, for the price and ease of purchase it’s worth checking out.

So there you have it: a synopsis of my love of root beer.  An under appreciated and derided beverage, it beats a cup of tea any day.  ‘Cos I hate tea, me.

All Hail The Twinkie

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twinkie

When I first went to the United States of America, I had a mission.  I was 27 years old and had never eaten a Twinkie.  In fact, I’d never even seen one.  Twinkies, though they are a definitive piece of American snacking, were unavailable in the UK.  So on day one of my first US trip, I went to a supermarket and found the Hostess snacks section.  Finally, I was able to experience the wonder of the Twinkie.

You may wonder why this was such a big deal.  Especially if you’re American.

I had been fascinated by this “golden sponge cake” since my childhood days, when I voraciously read every Marvel comic book I could get my hands on.  Between the thrilling tales of Spiderman, The Avengers and the Fantastic Four (amongst others) were numerous adverts for American products that fascinated my young mind.  X-Ray Specs; Sea Monkeys; t-shirts and posters for KISS, Evel Knievel and Farrah Fawcett.  I had no idea what these things were, there was nothing like them in my world.  This pop culture ephemera were tantalising clues to the world I saw on television and in films. P_20140816_141833

Also advertised within the pages of these comic book master pieces were adverts for Hostess snack foods.  There were fruit pies, cup cakes, and of course Twinkies.

These ads featured Marvel superheroes defeating the villains with the aid of snack food items.  A short one page comic strip told how the hero would be able to distract the bad guys with the treats and save the day.  The plots were somewhat random mini stories that shoe horned the products in any way they could.  My mind absorbed it all.  Of course, there were ads in DC comics too, featuring their stable of characters.  You couldn’t escape Hostess snacks anywhere in comic land.

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A typical Twinkie comic advert

Add in the fact that these cakes have been featured in films and television as well, and you have a pop culture phenomenon.  Twinkies are featured in Ghostbusters, Die Hard and Zombieland, as well as many others.  One of my favourite examples is Ghost Rider: Spirit of Vengeance, where the villain – whose touch decays everything – finds the only food he can hold without it crumbling to dust is a Twinkie.  A nice reference to the old comic ads, there – and the urban myth of Twinkies being imperishable!

But what is a Twinkie?  It’s basically a sponge finger cake, with a creamy filling.  As I found out when I first ate one, they’re not that amazing really.  In fact I was a little under whelmed.  Mr Kipling this ain’t.  But then Mr Kipling didn’t stop Galactus from devouring the planet with a Bakewell tart.

Nowadays you can find Twinkies on sale in the UK, and in various forms too. Along with the original variety, I’ve tried banana; and chocolate is available too.  All easily found in your local B&M store, and a lot cheaper than the speciality American sweet shops that sell boxes for £13 (more like £3).

They’re good, but not the most delicious of cakes.  However the Twinkie is without equal in the realms of popular culture.  At least for those, like me, raised on American superhero comics.  Twinkies are still an exotic treat, to be enjoyed with a wry smile and fond memories of those old comics. P_20151122_153035

There are some great examples of Hostess adverts in comic books here.

The Hostess cakes website is here.

More Hostess foods soon!