Whether sat on a sun-kissed beach as the crystal waves break on the beach, or lounged in a dimly lit cocktail bar absorbing the ambience, Sailor Jerry rum has a classic vibe that’s both bold and smooth. The bottles are unmistakable: adorned by the traditional tattoo work of Norman “Sailor Jerry” Collins – and the taste of the rum is pretty unforgettable too.

I was first aware of Sailor Jerry rum when it was a regular prize for the star letter in Bizarre magazine. The brand cultivated something of a counter culture feel, assisted by that classic artwork. When I first tasted the drink, I was instantly smitten by the taste.

There are dozens of ways to enjoy your Sailor Jerry rum, but this is my favourite: mixing with cola. For me, it has to be full fat Coca Cola, other brands or diet versions just don’t cut it.

To prepare, simply add 2 measures of rum (1 if you prefer) to a highball glass and add ice. Then top up with the coke, and enjoy.

I was lucky enough to pick up some limited edition Sailor Jerry plastic tumblers to drink my rum from. Plus a while back, the bottles were packed with promotional posters. I even acquired a promotional CD a while back in my local, featuring some great Rockabilly and Punk bands. These items are ideal additions to any home tiki bar and have helped build my loyalty!

You can check out plenty more Sailor Jerry rum recipes at their website here.

Platinum Al’s Virtual Hot Tub urges you to drink responsibly.

Soundtrack: The Cramps, Reverend Horton Heat.